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Viral Games to spread Anti-tobacco Messages to Young People

The Health Sponsorship Council (HSC) is a government agency that encourages New Zealanders to adopt and maintain healthy attitudes and behaviours. One of HSC's tobacco control programmes, Smoking Not Our Future, promotes smokefree attitudes and behaviours among 12 to 24-year-olds.

Educating and influencing young people can be a challenge, as many youth are increasingly resistant to traditional advertising. Smoking Not Our Future needed to find an innovative way to ask young people to consider the negative effects of smoking.

In response to this challenge the HSC has developed three anti-tobacco viral games that can be discovered, shared and played by young people, with the added bonus of limited spend on paid media placement.

www.hsc.org.nz/publications/in-the-loop/InTheLoop-GoingViral-final-100805.pdf

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